Customized 90 Day Fast Track Marketing Action Plan and Coaching Pack

This SEO coaching package is build upon the concept of the wise adage that if you give a man a fish he will eat for a day, but if you teach a man to fish he will eat for a lifetime. While there are many incredible ebooks, webinars, and courses online that teach online marketing and social marketing strategies, we have developed what we have found to be the most effective solution after years of tackling the challenges of our own clients.

A Laser-Targeted, Step-by-Step Plan of Action

We don't just offer theories and strategies and leave you to sort out the details. We begin by evaluating your website, your industry, your target audience, and your competition and lay out a specific three-month plan of action that you can execute. This is the same analytical process that we use to develop plans for large full-scale SEO clients. We then teach you how to implement such a plan so that you can continue to evaluate and react with agility and stealth to your progress and that of your competition.

What You Get

1. Customized 90-Day Action Plan

Only after learning about your business, analyzing your competitors, researching your keywords, and understanding how customers interact with your products and services do we develop your 90-day action plan. We know that giving you a list of things "to do" may never get done -- that is human nature. Our goal isn't simply to 'give you an action plan' -- our goal is to see you apply the plan and reap the benefit. We also know that time is hard to come by for the business owner and that any uncertainties you may have about how to execute the plan can derail your progress. For this reason, we break every step down step by step in as much detail as possible so that you can literally take the ideas and either execute them yourself or give to one or more people on your team to execute.

2. Three hours of one-on-one phone coaching with Christine O'Kelly or Tara Geissinger

The purpose of this package is NOT to provide you with theoretical approaches to marketing -- it is to provide you with a solid action plan to work from. Having created and executed SEO marketing plans for hundreds of clients since 2005, we know that marketing plans are not a 'one-size-fits-all' solution. In order to provide you with a customized plan that will work for your business and fit into your time constraints, we must get to you know you, your industry, and your unique business. During these phone coaching sessions, we will work through your precise challenges, talk about your specific plan of action, and answer your exact questions.

3. Competitor Analysis Report

Find out which marketing strategies your competitors are using and learn how to do them better. Through this competitor analysis, you'll learn which keywords your competitors are targeting as well as the marketing strategies they are using. You'll learn how aggressive you'll need to be to achieve a dominant search presence and, as part of the plan, you'll be given a step-by-step strategy for how to do so.

4. Keyword Analysis Report

Keywords are the cornerstone of every successful online marketing campaign. You will be given a list of the top 10 keywords to target based on expert keyword research. While others provide lists of 50 or 100 keywords -- we don't find that effective. We feel that it is more effective to focus your efforts on 5 to 10 of your 'money' terms rather than diluting efforts across a broad list. Through the marketing strategy and training you'll receive as part of this package, you will naturally target longer tail keywords. We will not only present you with a keyword analysis report, we will also show you a variety of proven keyword research and evaluation strategies so that you can uncover new opportunities each time you are looking to grow and expand.

5. Conversion Analysis Report

Our goal is for you to not only achieve visibility for your site, but to turn that visibility into customers and/or leads. Driving traffic to a site that isn't converting is not a good use of your time and does not achieve the ultimate goal -- to gain sales, leads, customers, and profitability.

6. Content Marketing Template Package

Many of the actions you'll be given in your action plan involve developing content. We understand that starting with a blank page can be daunting and overwhelming. We'll provide you with a package of templates that you can build upon to develop a variety of content pieces.

7. Content Writing Best Practices Guidebooks

Different types of content that you will be publishing online have different requirements. Not following these requirements means that your content will be either rejected or less effective than it could be. You will be given concise, to-the-point information in a series of PDF guidebooks that you can reference to build your content correctly and effectively.

8. Social Media Marketing Best Practices Guidebooks

Social media circles have their own set of 'social rules.' As with the law, not being aware of these rules doesn't protect you from the repercussions. You will be given a PDF guidebook that will provide a fluff-free overview of the social norms of each social media marketing community so that you can jump in and begin making a name for yourself immediately and without hesitation.

9. Free SEO Press Release and Distribution

Our goal is to teach you how to create your own marketing copy -- however, several free content marketing pieces will get you off and running in the right direction. With your free press release credit, we will brainstorm ideas for a current press release as well as future press releases. Your optimized press release will be written by one of our professional press release writers and distributed to our network of press release sites.

10. Free Syndicated Article

Article marketing is a practice of creating valuable content and submitting it online for the purpose of building backlinks. One of our staff SEO copywriters will create an optimized article for your company. This allows you to 'see' how a distribution article for your company should look, how it should be optimized, and how the tone should read. We will then syndicate this article throughout our expansive article network. Finally, we will help you design an editorial schedule of article to submit in the future to continue building backlinks.

11. Home Page Optimization

Your homepage is one of your most important pages to optimize in terms of SEO and conversion. Every detail from the title tag, to the menu, to the content, to where things are positioned on the page can effect rankings and sales. You will receive a free homepage review with step-by-step details for enhancing the page as well as professionally written website copy designed for search engine optimization and sales.